12/20/2023 0 Comments Stayfocused popupHere’s a great example from a couple of BOOM!’s campaigns. After getting their contact details, you’ll be able to communicate with them over time and nurture the relationship until they’re ready to buy.įor this reason, you need to show cold visitors content that makes them want to subscribe, like a downloadable ebook. You’ll need a secondary conversion goal for cold prospects, which is typically getting them to sign up for your email list. Your messaging needs to push these prospects towards an immediate sale using a time-limited discount or deal. Instead of treating all your visitors like they’re “hot prospects” who are ready to buy immediately, you should create different conversion goals for hot and cold prospects.įor hot prospects, the conversion goal is simple: buy now. “Hot prospects” are customers who are looking to buy something right now, while “cold prospects” are still exploring their options and aren’t quite ready to buy anything. We’ll also share some campaign ideas for different visitors at different stages of the customer journey. Now, let’s look at a few other factors you can use to segment your customers. Segments at different stages of the customer journey have different needs, and the popups you show them need to reflect that. Think about your “customer journey”: how people first learn about your brand, how they arrive at your landing page, and how they find the products they want to buy. However, all businesses can segment their visitors into groups based on what stage they’re at in the buying process. These segments vary by industry and the types of products a store sells. Instead, what you can do is segment your visitors into groups that share similar needs and characteristics. Unfortunately, you can’t identify the solution to each individual’s problems and present them with the solutions in a popup. That’s because not everyone needs to see the same critical information or discount offer at the same time. There’s no one magic popup that’s relevant for all your visitors.
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